WHAT ARE YOU WAITING FOR?

Do you want to share your ideas through writing but hesitate because you’re not sure how they will be received or if you’re ready to communicate them? The truth is, if you have the desire to write, then you’re ready. And, it’s time to get started. If you don’t get started now, you’re never going to do it.

One of the biggest aha moments in my business came to me a couple years ago when a coach asked me, “What are you waiting for?”  I realized two truths:

  1. I was withholding a God-given message and talent from executives and business experts who want help writing well.
  2. I was hiding out due to self-doubt and a need for others’ approval.

Countless CEOs and entrepreneurs who could benefit from authorship would never have the chance to learn from me, and that loss would be my own undoing. It was a startling and sober moment.

Despite my initial reluctance, the choice was clear. I had to broadcast what I was offering in a big way or suffer the consequence of my business completely disappearing.

If you want to broaden your impact, you have to get visible.

As a writing consultant to CEOs, I’ve helped over 60 clients become visible by writing about their lives and their expertise.  They’ve written books, white papers, articles, blogs, and letters.  By doing so, they inform, educate and inspire others.

Often, they begin projects with enthusiasm but when it comes to seriously “stepping up to the plate” and putting their message out there, they get bogged down and freeze. That’s when I receive a phone call asking for help.

They want to connect with their target audience on a regular basis and they know that writing is a tool to make that happen, but they get stuck. Why?

One recurring challenge is they lack clarity about their professional “point-of-view.” Or if they know their point of view, they aren’t confident about sharing it with the world.

What is “point-of-view?”

Point of view is “the position from which something is viewed.”  It refers to your personal perspective, vision, or message and is the foundation of how you serve your customers.  Often, people discover their point of view by looking at the challenges they’ve faced and overcome.  For example, my biggest challenge in life—personally and professionally—has been about being fully visible.  Verbally sharing what I think, feel and believe has been one of my biggest life challenges; staying quiet was much more comfortable than risking being challenged and feeling that I had to defend my opinion.

As an entrepreneur, I’ve taken on this challenge and have built a successful consulting practice.  A “must do” exercise was becoming crystal clear about my professional point of view:

Be visible or disappear…the choice is yours!

I know firsthand what it takes to make the choice.  Like me, many of my clients face the choice daily as they carry out a strategy to elevate their visibility through writing.  They write to be visible and to claim their position as an expert and thought leader.  Knowing their point-of-view—their core message—is a springboard that catapults their writing, as well as your business.

Why is it important to identify your point-of-view?

Being crystal clear about your point-of-view gives you confidence and clarity to share what you want to say and offer your services widely. If you understand your message and have confidence about why it matters, your writing will reflect the truth of expertise. Readers resonate with that kind of authenticity. They’ll want to know more. You’ll build a community and attract the clients you desire.

How do you discover your point-of-view and write it on the page?

In my work, I begin to help authors discover their point-of-view by asking them a series of questions, drilling into the core of what they truly want to communicate and what’s blocking them from saying it. Consider the following:

  • Who are you?
  • Who is your audience?
  • What do you offer your audience to solve a real problem?
  • Observe yourself as you interact with your audience. What do you say to them?
  • Do you repeat the same message?
  • What is the recurring challenge you face in your life?
  • How does that challenge relate to how you serve your audience?

Your answers to these questions will help you discover your unique professional point of view and could help you get unblocked and elevate your writing to the level you desire.  Step back and look at your answers.  What has been reveled?  Most of all, have fun with the discovery process.


I would love to talk with you about your point of view. I invite you to schedule a complimentary strategy session with me using this link to my calendar: KarenLynnMaher.YouCanBook.Me

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